If your business is struggling for traffic it’s a good idea to launch a Pay Per Click campaign. Pay Per Click are advertisements that display at the top of the search engine results, it even comes above the number one spot. Due to your business being at the very top more people will begin to notice your business than if you were to use organic results. PPC can instantly drive traffic to your site and increase your Return-On-Investment (ROI). PPC can be used for more than just driving towards your site, it can be used to check if you’re converting visitors. If the visitors that are coming to your site and aren’t converting it allows you to see which areas you need to improve in order for visitors to become customers.